Corporate philosophy

Corporate philosophy

Corporate philosophy

To take pride in our service of offering items at 100 yen and working to maintain this price.
To become a brand with universal appeal.
To satisfy stakeholders
(customers, business partners and employees) with the 100 yen price.


“Trust No.1”

Brand promise

To move everybody by 100 Yen

To help customers find "something new," especially for daily life.

To provide "quality," especially for items used in daily life.

To "surprise," especially for 100 yen items that people can easily afford.

To provide "enjoyment," especially for incidental shopping.

We will continue to make an impression by focusing on customers.